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feb. 17. 2023

Ambiente and the German Design Awards Show 2023

This year’s Ambiente trade show took place from the 3rd to the 7th of February in Frankfurt, Germany, and is already being regarded as the most successful show it’s had to date. Ambiente is widely known as the leading international trade fair for consumer goods - displaying products from the world of dining, cooking, household items, furnishings, ornaments and interior design. While taking into account the market's changes and future, it offers a thorough overview of the range of consumer goods available worldwide. It provides a unique fusion of ideas and products and acts as a key centre for world trends and innovation in the houseware industry.

PDR’s Business Development Consultant, Michelle Letherby, attended this year’s trade show in Frankfurt and shares some of the highlights.

“Attending this show was a fantastic opportunity for PDR to reconnect with existing clients and to form new connections. This was the first live Ambiente trade show since the beginning of the pandemic in 2020 and the response was outstanding!

“It provided an opportunity for companies and individuals to showcase their cutting-edge products and designs. The show also delivered some of the latest trends and innovations in the housewares sector which I was then able to feed back to our design team at PDR.”

One of the main stand-out moments was the 2023 German Design Awards show, which is held at Ambiente in the Forum Messe. The internationally renowned German Design Award prizes are awarded to companies whose pioneering products and projects stand out in the categories of Excellent Product Design, Excellent Communications Design and Excellent Architecture. In addition to the “Winner” and “Special Mention” awards, the jury gave out a total of 81 “Gold” awards this year – the highest distinction of the German Design Awards. PDR was proud to be among the winners of the “Gold” German Design awards, with our innovative recyclable haptic feedback steering wheel, Cercle. Michelle collected the award on behalf of the PDR team and was pleased to see the positive response to our product.

In addition to the awards ceremony, PDR was also able to engage in productive conversations with potential clients and collaborators at the show, which will hopefully lead to further meetings and opportunities in the future.

One of the key takeaways from the Ambiente show was the importance of face-to-face interaction in the business world. After a prolonged period of remote working and virtual events, attendees appreciated the opportunity to connect in person and have meaningful conversations with industry colleagues. Michelle explains: “Everyone came back more excited with more ideas, and thought the event was even better than it used to be. It's like that gap in events got people thinking, online works but now people are kind of getting back out again, they're enjoying it and realising how good it is to get that kind of connection with people again and conversations happen that don't end up happening on the phone or on a screen.”

In conclusion, Ambiente 2023 was a successful and highly anticipated event that provided a platform for companies and individuals to showcase their products, engage in meaningful conversations, and gain insights into the latest trends in the industry.

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