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8월 25. 2023

En route to IFA Berlin 2023

PDR’s Business Development Manager Anthony McAllister will be at the IFA 2023 trade show in Berlin, Germany, which runs from 1st –5th September.

The IFA is the world’s largest consumer electronics and home appliances trade show, showcasing the latest industry innovations to provide an all-encompassing portrayal of the global market. It serves as a major event for key vendors, industry experts and media representatives with 150,000 attendees annually from 130 nations.

Attending this show is a great opportunity, given our extensive background within the consumer electronics industry. Through our expertise in Consumer Insight and User Centred Design, we excel in forging top-tier products and delivering services geared towards improving the quality of life and enriching the consumer experience.

Here are just a few examples of our work:

Designing Airora with Hydroxyl Technology- Airora is a revolutionary new air purification technology that is filter-free and uses unique patented technology to clean all of the air and exposed surfaces in the room using natural Hydroxyl generation technology.

Improving kitchen appliances with Kenwood - Kenwood, a true household name in British kitchens, has been designing and manufacturing quality kitchen appliances since 1947. To better understand why and how people bought their products they asked us to map the customer experience of purchasing its kitchen products. Key insights were translated into proposed product and service design concepts, along with opportunities for Kenwood to enhance the customer experience of its kitchen products.

Revolutionising service & product design for AbbVie’s CoolSculpting® - CoolSculpting® is a leading, non-surgical fat reduction solution. We collaborated with the CoolSculpting team to create fresh and innovative suite of product and service opportunities.

We’re very much looking forward to attending IFA to learn from the consumer electronics sector, identify new market trends as well as connect with new and existing clients.

We look forward to seeing you there!

Next steps

Discover more about PDR or contact us to discuss a product idea.