User Centred Design
![](/cmsassets/general/_newSlideshowImage/what-is-UCD-hero.jpg)
Whether for a physical product, environment, user interface or service, we pride ourselves on our ability to understand the intricacies of the user experience.
Our dedicated User Centered Design team conduct in-depth research with real stakeholders and end users, identifying existing pain points and highlighting brand new opportunities to craft solutions that make an impact.
Related Work and News
![](/cmsassets/project/_projectTile/Work-Kenwood-IoT-Tile-Image.jpg)
Kenwood
Internet of Things Strategy
![](/cmsassets/project/_projectTile/Work-Allergan-Amazon-Hero-Image.jpg)
Allergan
The CoolSculpting Experience
![](/cmsassets/general/_projectTile/Work-Kenwood-Mapping-Hero-Image2.jpg)
Kenwood
Mapping the Customer Experience
![](/cmsassets/general/_projectTile/News-UCD-Social-Impact-Hero.jpg)
Why is UCD important to develop social impact?
![](/cmsassets/project/_projectTile/Work-Melys-AF-Monitoring-Device-Tiled-Image.jpg)
Melys
Cardiac Monitoring Device
![](/cmsassets/general/_projectTile/Work-Mothercare-High-Chair-Thumb.jpg)
Mothercare
High Chair
![](/cmsassets/general/_projectTile/News_Interface_Image_1.jpg)
Our approach to improving inherited UI design-related issues
![](/cmsassets/project/_projectTile/Work-Allergan-CoolSculpting-Elite-Tile-Image.jpg)
Allergan
CoolSculpting Elite
![](/cmsassets/project/_projectTile/Work-Huntleigh-Sonicaid-Tile-Image_200415_173156.jpg)
Huntleigh Healthcare
Foetal Monitor Interaction Design
![](/cmsassets/general/_projectTile/News-Cat-UCD-Film.jpg)
What is UCD?
![](/cmsassets/project/_projectTile/Work-CellNovo-Hero-Thumb.jpg)
CellNovo
Diabetes Management System
![](/cmsassets/general/_projectTile/News-Consumer-Insight-Studies-Hero.jpg)
The purpose and benefits of consumer insight studies
![](/cmsassets/general/_projectTile/Work-Allergan-CoolSculpting-Elite-Hero-Image2_2021-04-23-100327.jpg)
How we made CoolSculpting Elite, the next generation in body contouring systems
![](/cmsassets/project/_projectTile/Work-P1vital-Predict-Tile-Image.png)
P1Vital Products Ltd.
P1Vital PReDicT
![](/cmsassets/general/_projectTile/Introducing-the-CMF-Library_News_1.jpg)
Introducing the PDR Colour, Material & Finish Library
![](/cmsassets/project/_projectTile/Work-Allergan-Cooltone-Tile-Image.jpg)
Allergan
Cooltone
![](/cmsassets/general/_projectTile/what-is-UCD-hero.jpg)
Navigating Design Terminology
![](/cmsassets/project/_projectTile/Work-RDSurgical-Brace-Hero-Image.jpg)
R&D Surgical Ltd
Brace
![](/cmsassets/general/_projectTile/News-CMF-Lab-Hero.jpg)
Exploring our new Colour, Materials, Finish (CMF) lab
![](/cmsassets/general/_projectTile/Work-FemaleBrace-Hero2_2021-05-13-150608.jpg)
R&D Surgical Ltd
Female Brace
![](/cmsassets/general/_projectTile/News-Defining-Next-Product-Hero.jpg)
Defining Your Next New Product: Why Does It Matter?
![](/cmsassets/general/_projectTile/News-S4C-Hero-9.jpg)
Helping S4C Develop its Offering With ‘User Centred Design’
![](/cmsassets/general/_projectTile/UCD_WORK_HUNTLEIGHNONA_3.jpg)
GUI Design: How To Get It Right First Time
![](/cmsassets/project/_projectTile/Work-Nightingale-Beds-ProAxis-Tile-Image.jpg)
Nightingale Beds Ltd
Bariatric Hospital Bed
![](/cmsassets/general/_projectTile/News-user-research-to-inform-strategy-Hero-Image.jpg)
User Research to Inform Strategy
![](/cmsassets/general/_projectTile/Brace-packaging-hero-image-JPG.jpg)
R&D Surgical
Brace Packaging
![](/cmsassets/project/_projectTile/Work-PDR-Layr-Tile-Image.jpg)
PDR Concept
Layr
![](/cmsassets/general/_projectTile/Podiatry-Hero.jpg)
Cardiff Metropolitan University
Podiatry Virtual Assessment Project
![](/cmsassets/general/_projectTile/Work-Shield-Hero2.jpg)
PDR Concept
Shield
![](/cmsassets/general/_projectTile/Tabu.jpg)
PDR Concept
Tabu*
![](/cmsassets/general/_projectTile/Work-Acticheck-Assure-Personal-Alert-System-Hero-Image.jpg)
Acticheck
The Assure
![](/cmsassets/general/_projectTile/UMIKO_PDR_WORK-Hero.jpg)
PDR Concept
UMIKO